A young woman who seeks a rich, handsome man does so, because she has needs that men her own age or younger just can't fulfill. When a man who is established, successful in life, approaches her, she can't help but feel special. She doesn't mind working out a deal, so to speak, with her wealthy companion. For those who judge her and her partner's arranged relationship, she doesn't care much. The caring doesn't come into play until the rich man is no longer holding up his end of the bargain.
Some women do end up marrying their Sugar Daddys. They appear to be happy with their lifestyle even if they aren't so content with their husbands.
Life is difficult and can be even more challenging when there never seems to be enough money to live comfortably.